Fixing Influencer Marketing From the Inside Out — Founder Highlights Vol. 01

Supermoon closes the first edition of Founder Highlights with a founder who saw the chaos behind every creator campaign and built the system that should have existed from day one.

MAD — Making Influence on X Liquid

Influencer marketing is broken by its own infrastructure. Brands negotiate through DMs, manage campaigns in spreadsheets, and have no reliable way to verify delivery or performance before paying out. Meanwhile, thousands of creators with real audiences never get matched with the right campaigns.

Mia Soarez is fixing the entire workflow with MAD, a performance-driven marketplace that turns the X creator graph into deployable, measurable distribution. Instead of working from a shortlist of known creators, MAD opens the entire platform as inventory — matched by performance signals, priced with real data, and settled only after verified delivery. The result is a single end-to-end workflow: match → price → confirm → verify → pay. Since soft-launching in November, MAD has driven 2,500+ creator sign-ups in 48 hours and processed over $100K in creator payouts, already proving it delivers faster and with better results than what's currently on the market.

MAD is looking for creators and brands ready to run repeat campaigns on X, and investors aligned with the future of automated, performance-based creator distribution.

👉 Read the full January 2026 report

Founder Highlights Vol. 01 — 5 of 5. That's a wrap on January. Vol. 02 coming soon.

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